Visual Identity: Beauty Shop Estelle

Drawing inspiration from a past school project, I wanted to approach this endeavor by blending my expertise in graphic design with my previous experience as a makeup artist.

The beauty industry in Finland has become increasingly competitive, with new brands emerging almost daily. Major retailers like Sokos Emotion, Kicks, and LYKO continue to expand their influence, making it even more challenging for new resellers to stand out.

So, what does it take for a brand to successfully compete in this ever-evolving market?

Estelle—where beauty meets brilliance. Inspired by the Latin word stella, meaning star, the brand embodies radiance, elegance, and uniqueness.

Just as the stars illuminate the night sky, Estelle is here to highlight one's innate charm, guiding one toward self-expression and uniqueness.

It is more than a beauty shop—it’s a symbol of excellence, grace, and the luminous power within a person. ✨