Marketing Campaign: Ihana minä for Ecoskin

In the fall of 2022, my project team launched the Ihana Minä marketing campaign for Ecoskin, a spa and beauty boutique in Porvoo, Finland.

The campaign focused on promoting home spa experiences and natural cosmetics, with the primary goals of increasing product sales, engaging existing customers, and attracting new leads. To achieve these objectives, we developed a cohesive social media strategy featuring compelling incentives such as exclusive product offers, complimentary gifts, and a service gift card raffle.

During the three-week campaign, product sales surged by 51.5% compared to the same period the previous year. Additional campaign results can be found in the report, starting on page 29.

As a team member, I contributed by producing social media content, including Reels and photography, and supporting project management efforts. I was also responsible for:

• Writing and designing all three newsletters

• Crafting engaging social media captions

• Designing layouts and infographics on pages 29–32 of the report

This campaign was a great opportunity to combine strategic marketing, content creation, and visual design to drive measurable results.