I made this poster for a class in the spring of 2022. The assignment was to create an imaginary poster for the upcoming Helsinki Design Week 2022.

That year the theme of the event was We are open. A seagull that belongs strongly into the Helsinki street image flies with its wings wide open towards the future. I feel that open attitude, modernity and a hint of humour fits perfectly with Helsinki Design Week’s values and describes what is the meaning on design today.

This work is imaginary and not an actual advertisement.