Concept-focused visual marketing and content creating

The world transforms constantly whether we like it or not. Some deny the changes and some choose to reform. My goal as a designer is to take part in creating a world more truthful, inclusive and fun.

It’s here! The First Guidebook to Adbusting, Designed For a Marketing Student

Take a minute or few to dive in to my thesis product Puhkaise kuplasi – Opas vastamainoksista markkinoinnin AMK-opiskelijalle.

The purpose of this Finnish guidebook is to encourage students to examine the marketing industry from a critical perspective and to act responsibly in the field while respecting their own values. It explores adbusting through various themes such as consumerism, greenwashing, and pinkwashing, as well as its impacts. It also includes a guided workshop.

With this guide, you will learn what adbusting is, why it’s done and why it’s important.

Check it out